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The Taylor Swift Phenomenon

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What’s on offer?

Taylor Swift stands as a remarkable global icon. We’re bringing together experts for an evening of talks and live music to unravel the cultural, political and social impact of Taylor Swift.

 

What’s it about?

Wielding influence across music, image, politics, and advocacy spanning almost two decades this event explores the Taylor Swift phenomenon. Her Eras tour alone is predicted to add £1 billion to the UK economy, Swift made history as the first female artist to reach 100 million monthly listeners on Spotify and encouraged 35,000 young individuals to register to vote.  

We welcome you to join us for an evening of live music and a series of talks unravelling the extraordinary influence that Taylor Swift has had on popular culture. From exploring her dual depiction as both a hero and a pariah, revealing how her lyrics can be used in teaching, and examining her unique connection with her fans, this promises to be an inspiring event that will delve deep into the legacy of one of the most influential figures of our time. 

Who’s leading the event?

Professor Sarah Montano, Professor of Retail Marketing, the University of Birmingham 

Open to

All ages 

Of particular interest to

Everyone!