We run the event as an interactive workshop:
This event is about “Making friends with a Virtual Conversational Assistant (Alexa, Google Assistant, Siri)”. It shows how people build relationships with virtual conversational assistants. The main objective is to improve people’s well-being. This research illustrates people interacting with virtual conversational assistants can acquire social and hedonic value that result in building socio-emotional relationships, enhancing social and mental health.
Arezoo Fakhimi is a lecturer in Marketing, at Marketing and Strategy Department, Aston University. She holds a Doctor of Marketing Management. She worked on Customer Service Experience of AI-Based Organisational Frontlines. Her research interests lie in the area of services marketing, consumer behaviour, AI-based service encounters, and emergent technologies. Dr Anna Ackfeldt and Dr Andrew Farrell from Marketing and Strategy Department will be involved in running this event.
This session is for open to 18+ year old people looking to become aware of the benefits of virtual conversational assistants.
Adult participants (18+ years old) (no other specifications)